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A GPS Tracking Device for Every Situation
At GTX Corp we make GPS Tracking Devices for every need, including GPS Tracking for your cell phone.
Using our GL 100 GPS Tracking Device, students from the Bay School were able to pinpoint the location of their near-space balloon from start to finish. Synopsis below...
Dear GTX Corp,
I was lucky enough to have been lent one of your GL 100 LOCi GPS tracking devices for a recent high school project. It worked tremendously and I want to describe the experience for you.
On May 22nd, 2010, a balloon containing probes and an HD video camera constructed by 12 students at The Bay School of San Francisco was launched from Carmel State River Beach, and traveled over 75,000 feet into the air before bursting and returning to earth some 80 minutes later. The balloon and its attached equipment traveled close to 80 miles east, landing on the edge of the central valley. In order to observe the movements vertically and horizontally of the balloon, including locating its landing spot so that recovery could be achieved, the team of students used three separate methods to track the travel of the near space balloon.
One of these methods was the use of a LOCi tracker. This device, only a couple inches in length, is a new design from GTX Corp (GTXO) using a multi-step process to track whatever it is attached to in real time. The first operation is to figure out its location by triangulation from satellites, using standard GPS technology. It then broadcasts its location in cellular wave format, using standard cell towers to get the information back to GTX’s servers, where the location is stored for the end user to see via GTX’s website.

Traveling up to 75,000 feet in the air, and surviving under the extreme conditions that prevail there is an extreme challenge for any electronic device, but the LOCi tracker preformed admirably, recording its location and sending out its location whenever it was possible to establish a connection to a cell tower. When the balloon had traveled to a certain height, it was impossible to reach down to the cell towers which were not designed for this purpose, so there is a temporary blank spot on the map when this occurred, however, after the balloon ascended to within range of a cell tower, it immediately began re-broadcasting.
The LOCi tracker worked remarkably well in finding its location and sending it back out so that from anywhere in the world, we could view its location via internet. The genius of the design is in the simplicity. There is very few ways for this to go wrong, and we did not experience any of it. Without accurate tracking on the balloon, we not only would not have known its height and travel pattern, but we also never would have found where it landed, which was necessary to recover the recorded video. The LOCi tracker never failed in this regard. Here is a webpage including information about, and a video of, the flight of the near space balloon: http://ikaros.xrg.us/.
Robin Cassatt-Johnstone Age 16, Junior The Bay School
Keeping track of seniors with Alzheimer's

Dealing with Senior's who walk off.
Rosemary McClure, Special to the Los Angeles Times
May 29, 2010
The e-mail alert shouted its message: "Missing Person with Alzheimer's. PLEASE HELP." It was sent to Alzheimer's Assn. chapters and to law enforcement officials within hours after an Orange County woman disappeared while on a short trip to visit a friend.
The woman had set out in her car, made a wrong turn and became confused, says her family, who asked that her name not be used to protect her privacy.
During the next two days, she zigzagged her way across two states, making one wrong turn after another, putting ever more miles between herself and her home as she headed east.
"She had a cellphone, but it wasn't turned on," says her daughter, Susan. "It was a nightmare."
The 86-year-old woman had been diagnosed with Alzheimer's disease, but her wrong-way journey shocked her family because until then, she had been able to function normally.
As soon as Susan called the Alzheimer's Assn. to report that her mother was missing, the organization began sending out alerts asking Good Samaritans who saw the woman to contact MedicAlert + Safe Return, a 24-hour nationwide emergency response service for individuals who wander.
The woman, meanwhile, was still at the wheel, driving south to San Diego, then east to Tucson. Finally, she pulled over to the side of the road and asked an Arizona state trooper how to get to California. He directed her to west Interstate 10. Several hours later she was stopped near Indio by a California Highway Patrol officer, who contacted her family.
"She's doing fine now," says Susan. "We took away her car and license, of course."
That story has a happy ending, but many confused seniors who become lost are never found again. The Alzheimer's Assn. estimates that 60% of individuals with Alzheimer's will wander at least once during the progression of the disease. Up to 70% of these individuals wander more than once, and up to several times. One study reported that nearly half of those not found within 24 hours die — usually from dehydration, exposure or injury.
"It's a scary situation for families who have a relative who wanders," says Dr. Lisa Gibbs, a UC Irvine geriatrician who directs the school's Health Assessment Program for Seniors. "It's easy for the person to get lost and hurt. They're also very vulnerable to people who might want to take advantage of them."
Products such as MedicAlert + Safe Return offer families a way to track lost loved ones: It's one in a burgeoning field, with dozens of devices on the market and new devices and products popping up all the time. Most tracking systems are GPS-based, using the same technology that's found in car navigation units.
Television commercials for the devices, called family trackers, have become commonplace; they are aimed primarily at parents who worry about their children wandering away during an outing. A small device can be stowed in a child or adult's pocket, purse or backpack; some are incorporated into wrist bands. They range in price from $100 to about $400, with monitoring costs of up to $80 per month. Most can be purchased online.
At the low end of the technology spectrum is MedicAlert + Safe Return, http://www.medicalert.org/safereturn, an inexpensive program endorsed by the Alzheimer's Assn.
The product consists of an engraved wristband or dog tag that contains information about the wearer. One call to the number written on the band activates a community support network to help reunite the lost person with their family. When a person is found, a citizen or law enforcement official can call a toll-free 24-hour emergency response number, and the individual's family or caregivers are contacted, as in the Orange County woman's case. Costs are $24.95 to set up a plan and an additional $25-a-year fee.
The downside? A Good Samaritan has to see the tag and be able to get close enough to read it. The upside: In the Southland, 160 people have been found because of the Medic Alert + Safe Return tag, according to Jane Dickinson, Alzheimer's Assn. representative. The product also includes the Alzheimer's Assn. e-mail alert system, which was triggered when Susan's mother was reported missing.
Comfort Zone, another product endorsed by the association, is similar to other GPS devices on the market, except that it was designed primarily for people who have dementia. Family members can program it to operate in several ways: In early stages of the disease, it can be used to track a person in a car. In later stages, it can be converted to a bracelet. Alerts are sent to caregivers via computer or text messages. Costs are $199 to $299 to purchase the device, $45 for activation and $45 to $79.99 in monthly monitoring fees.
"What complicates search and rescue for individuals with Alzheimer's disease is that, unlike a lost child, many will not respond to calls to them, nor will they call out for help," says educator Andrew Carle. "They often also become quickly frightened and attempt to hide — making locating them more difficult." Carle, an assistant professor at George Mason University in Fairfax, Va., specializes in aging and senior housing issues.
A problem inherent with many of the devices is that they can be removed: A patient with dementia might take off a bracelet or remove a device from his or her pocket, Carle says.
"Paranoia is a manifestation of the disease, so people with AD will often remove anything placed on them with which they are unfamiliar — for example, a 'clip on' or other distinct device. For the same reason, they are also adept at getting around locks, alarms or other devices intended to stop them — and, once having done so, are difficult to find."
Carle's personal favorite among the monitoring systems on the market is scheduled to be released for retail sale this summer: GPS Shoes. The shoes, which will be sold at http://www.foot.com, (800) 526-2739, will contain a tiny embedded tracking device. Whenever the wearer wanders off more than a pre-set distance, the caregiver will receive an alert by telephone and computer.
The Aetrex Ambulator GPS Shoe will retail for $200 to $300, with monthly tracking available for $22.95 to $39.95, says Patrick Bertagna, chairman of GTX Corp., which builds the tracking device that will be embedded in the shoes.
The device will work anywhere there is cell coverage. If Susan's mother had been wearing the shoes when she departed on her 500-mile journey, her family might have found her more quickly.
This column on caring for, and staying connected with, aging family members appears monthly. Comments: home@latimes.com
Source, The Los Angeles Times
Knowledge is not only powerful, it is rewarding too. If you know where to look.
The explosion of GPS options is positively staggering. Stand alone navigation devices, tracking devices, integrated phone applications, geocaching, geotagging, and GPS games, but to name a few of the off-the-self products and services.
But what if you need to design a system that manages secure shipments of valuables traveling by common carrier, or tracks traveling executives in embattled foreign countries or monitor the whereabouts of a few thousand Alzheimer victims in a tri-state managed care operation, or providing judges with personal tracking and alarm security when sitting on capital cases… the answer is the gpVector miniMT palm sized, quad band, 2-way locating transceiver.
Starting such a project from scratch would take years, but licensing middle ware and portal technology with an off the self device can accelerate the process while keeping a lid on the costs.
Have you seen the billboards on the cellular highway?
If its FREE we'll take it. That's the new marketing mantra for acquiring customers or at least thier eyeballs and eyeballs are the fodder of advertisers and the banks for pressured celluar carriers in need of revenue.
The hghly desirable upgrade to GPS Traffic reports was available for a $60 annual fee. With a contracting economy every penny counts and uptake of the service slowed. To stimulate momentum advertisers are placing relevant messages right on the traffic maps.
The vernaular between the service provider, advertiser and consumer has to be mutally relevant for it to succeed. Until the economy turns around, technology will be married to advertising if it is to have amarket presence. Mobile marketing may be the only way to reach a consumer as it presents the point of sale opportunity right before the consumer in real time.
Databeans expects revenue for GPS chipsets to grow at an average annual growth rate of 11 percent, reaching nearly $ 1.3 billion in 2013. Today, Databeans estimates the market at $729 million.
With the large number of current mobile phone users and the relatively low penetration rate of GPS into phones, the handset market should drive GPS growth. In addition to the iPhone, the major handset players, Nokia, Motorola, and Samsung, all offer phones utilizing the technology. Garmin, the world’s largest GPS manufacturer has also entered the handset space, set to release its nüvifone in the third quarter of this year. In general, as consumers replace their previous phones with new models, their demand for increased functionality should lead to strong sales for GPS technology into handsets.
More Than 550 Million GPS-Enabled Handsets Will Ship by 2012, Says ABI Research. In the wake of personal navigation devices' success, cellular carriers are offering on-board and off-board navigation solutions, as well as a range of Personal LBS (Location Based Services) such as friend finder and local search on GPS handsets. Community and social-networking-related functionality, such as the sharing of POIs (Points of Interest) and geo-tagged pictures, is also becoming popular and is expected to boost GPS-enabled handset uptake as carriers, handsets manufacturers, and service providers look to capitalize on the LBS trend.
However, as GPS begins to penetrate lower-end phones, the cost, power consumption, and footprint of GPS chipsets will have to be further reduced. This will be made possible by single chipset technology and the emergence in 2009 of combination chips integrating GPS, Bluetooth, and Wi-Fi all on one die. Major silicon vendors such as Broadcom, NXP, and Atheros are well positioned to develop such solutions following the acquisition of GPS chipset vendors Global Locate, GloNav, and u-Nav, respectively.
At the same time, the thorny issue of indoor GPS coverage has to be addressed, since handset-based LBS services are frequently used in challenging environments with reduced GPS signal strength. Network-assisted A-GPS and high-sensitivity GPS-receivers are becoming key requirements to reduce the time necessary to acquire fixes and to improve location accuracy.
ABI Research's report, GPS-Enabled Mobile Devices, examines the market landscape and future potential for GPS-enabled mobile phones. It discusses critical business and marketing issues, as well as market opportunities and challenges for handset vendors, mobile operators, semiconductor vendors, and other industry players who address the GPS-enabled handset market.
Facebook and MySpace were the tipping point for the social networking revolution.
What is expected to follow will not only permeate our culture, but will percolate more than $2.5 trillion in application, device and subscriber revenue for i centric enterprises says isuppli.
By 2020, mobile social networking will change the means and methods of how business is conducted around the world. Anticipating this paradigm shift, the dynamic Silicon Valley investment firm Kleiner Perkins Caufield & Byers (KPCB) has invested $30 million on iPhone-related startups (iFund) positioning the firm at the leading edge of a changing world.
The four announced iFund releases are: Pelago, a company that offers "social discovery and location sharing" through an application called Whrrl, available now; iControl, a home automation and monitoring service slated for the Q1 of 2009; ng:moco, an iPhones games company which will ship its first titles later this month which is live on the AppStore and GOGII, "a new social interaction and marketing platform" set for launch later this year. The GOGII Web site indicates the company will offer text messaging services that connect individuals with groups that share common interests.
The transition will reward transparency and proximity with opportunities that occur with greater velocity and endorse geo-spatial relationships as a currency for productivity.
The revenue potential for Social Networking may depend on GPS tracking of consumer behavior patterns
Online social networking is morphing as personal location service options gain acceptance with cellular subscribers. Not only can subscribers choose to be visible or invisible to others, but they can share the history of their movements, destinations, experiences and reactions to just about everything. Now 360 topographic degrees can be complimented with geo-tagged multimedia content, personal commentary, and serendipitous encounters. Within the next five years PLS application usage will grow, pushing industry valuations to $3 plus billion from licensing and revenue-sharing generated from applications and sites like Plazes, Bebo, Yelp, Digg, Friendster, MySpace, Facebook, Orkut, Tribe, LinkedIn and Gypsii.
Social networks function under an autonomous operational model, in which network members serve dual roles as both the suppliers and the consumers of content…which now includes geospacial information. This is in contrast to a traditional enterprise model, where the suppliers and consumers are distinct agents.
Social networks are beginning to be adopted by healthcare professionals as a means to manage a collection of knowledge bases, collaborate and disseminate information and to highlight individual physicians and institutions.
How are they going to consistently produce profits to match their soaring valuations?
MySpace is expected to garner $700 million to $800 million in revenue in fiscal 2008. Mostly in brand advertising. Recently it forged partnerships with major record labels Sony BMG Music Entertainment, Warner Music Group and Vivendi's Universal Music Group to offer its 117 million members tickets, ring tones and artist merchandise.
Driving a good chunk of sales is a project launched last summer called HyperTargeting, software that mines the profiles of MySpace users to deliver ads tailored to their interests. A similar effort to Facebook’s Beacon, but better managed. Hundreds of advertisers are part of the program, including Toyota and Taco Bell. Another income source is the sale of mobile ring tones and ads. It is "definitely looking into subscription services."
Facebook hopes to double its revenue to $300 million to $350 million this year, its fourth of existence. Google's revenue soared fivefold, to $440 million, in its fourth year.
LinkedIn. The business-contact site has built a booming business in five years through banner ads from the likes of Porsche and Microsoft; subscriptions; job postings charged to corporations and small-business owners; and corporate sales to Symantec, MTV and others. LinkedIn is developing other revenue streams, including research services to locate experts.
Social-networking site Bebo, recently acquired by AOL for $850 million, is leveraging its popularity with a predominantly young audience — many are 13 to 24 years old. It has struck up marketing initiatives with advertisers such as Nike and Apple. That is a key reason it has been profitable the past 18 months. Bebo has 43 million users.
The clock is ticking and time will tell if personal location services will tip the scales for advertisers as GPS tracking and bar coded promotions are the brick and mortar analytics retailers will be watching.
The potential of Personal Location Services (GPSPLS) applications is limitless.
While we know that the real-time knowledge of a person’s location provides navigational advantages for driving and expedite critical emergency rescue services, these tools are only a precursor to what is to come from applications of GPSPLS technologies.
Enrichment of GPS geospatial data will become its own marketplace.
Google signed a five year license agreement with the Tele Atlas that gives Google access to Tele Atlas maps and dynamic content in more than 200 countries around the world. “Geospatial data enhances global search significantly by organizing data and delivering results based on location,” said John Hanke, director of Google Earth and Google Maps.” The Google agreement gives Tele Atlas access to edits for its maps from Google’s community of users, whose suggested changes can help the company further increase the quality and richness of Tele Atlas maps.
Keep a sharp watch out for direct-to-consumer remotely hosted third-party LBS applications.
These Apps will bypass carrier network infrastructure and will reduce carriers to the status of bandwidth providers making LBS platforms obsolete. The challenge for platform vendors will be to focus on unique functionalities that can only be offered via carriers, such as spatial triggers, anonymous bulk location, control plane-based services, and LBS-enabled advertising as well as multi-access network solutions. Let's all wave bye-bye to the virtual world and say hello to the physical world of $2.2 billion in revenues by 2013.
White Paper
Industry leaders GTX Corp and Phantom Fiber will be creating Location Aware Enterprise Applications for use with Personal Location Services (PLS) Products and platforms running on GPS enabled smart devices worldwide...Listen to Patrick Bertagna, CEO of GTX Corp in a recent radio interview: RedChip
According to market researcher iSuppli, the global number of GPS-enabled handsets is forecasted to nearly triple from 2007 to 2011, with some 450 million US mobile handsets being GPS capable by 2011.
Today’s community of mobile device users is expanding from 3 to 4 billion. A significant milestone of lifestyle adoption, this last billion subscribers being made up of consumers who's first web experience is on a mobile device. Consumer device brands such as; TomTom, Garmin and Magellan have created a billion dollar marketplace for these naïve you-see-you service applications. Numerous enterprises offer GPS enabled logistic services for cargo and trucking, but it's companies like GTX Corporation that are providing advanced GPS applications – Personal Location Services – that will forever change our experience of GPS.
As far and as fast as the GPS marketplace has grown we are only at the nascent stages of broadly distributed GPSPLS applications such as social networking and proximity marketing — Pin pointing the whereabouts of people, places, assets or opportunities of interest within reach of your current location, or giving specific people or marketers a virtual line of sight to ourselves and our intentions represents a potentially significant demand for GPSPLS applications.
One recent GPSPLS application ( myathlete.biz) that “lights-up” athletes running long distance marathon events has met with broad acceptance by spectators, runners and event producers. In this licensed application of the GTX Corporation’s gpVector Technology, the marathoner wears a miniaturized, battery powered tracking device affording spectators a virtual line of sight to the runners over the near twenty-six mile event course. GPSPLS has transformed what was once a finish-line event into a four-plus hour spectator sport. As distribution increases advertising sponsors will participate providing underwriting revenue alternatives to subscription access.
A near term technological extension of GPSPLS will be the integration of remote wireless bio-monitoring affording athletes and their trainers a dynamic physiological tool set. That very same GPSPLS tool set will provide at-home and institutional care givers of Dementia patients that may “wander,” a virtual line of sight to their wards while allowing those afflicted to move about without barriers and restraints…if they should wander, the GTX Corporation device will announce their breech of the preset perimeter, identify their location, speed and direction in addition to their vital signs.
For PLS to function as a real-time service, the underlying Global Positioning System technology has to seamlessly correspond with active cellular telemetry, internet portal support and online mapping applications that identify and communicate location, direction, movement history, velocity and altitude of the target via computer and mobile devices.
GTX Corporation(GTXO.OB) and its GP Vector technology has been at the forefront of developing the miniaturized devices, proprietary software and application user interfaces to enable licensees to offer Personal Location Services to their branded base of customers.
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What is PLS?
PLS (Personal Location Services) synchronize GPS technology applications with real-time marketing data bases to communicate personally relevant options at a specific time and place to opt-in subscribers |
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Mass Mobile Markets of One
Both the outbound media and the action taken by the subscriber may be tracked to enrich the data bases and eventually facilitate the utilization of predictive algorithms and intelligent forecasting to anticipate consumer requests |
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Proximity Marketing
Personal Location Services presented by GPS transceiver technology enables two-way correspondence between enterprises and subscribers with media-rich content |
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Learn more...
www.gpsshoe.com |
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